Overview
BRAND MANAGER (Lumnat Distributors Ltd.)
Job Summary
To develop, recommend and implement marketing plans, strategies, and promotions so as to facilitate the achievement of established company objectives.
1. Principial duties and Responsibilities
- Formulates and implements annual marketing plans for assigned brands to submit to Marketing Manager
- Conducts regular brand sales analysis to understand and document brand trends ensuring all required corrective actions are developed and implemented
- Manages the annual A&P budgets in collaboration with suppliers/principals and Marketing Manager, ensuring that all expenses are accounted for and tracked
- Ensures optimum Quality, Distribution, Visibility, Price, Placement and Promotions of the assigned brands of key accounts
- Determines the Return on Investment (ROI) for all promotional activities with the use of sales data and Promotional team reports
- Works closely with Sales & Trade Marketing teams to ensure that all in-store promotional activities are executed according to plan
- Monitor product expiration dates and damages of assigned brands in the Distribution Centre and implements measures to keep expiries at set minimum target
- Submits all claims to Marketing Manager in a timely manner and ensures reimbursements are received
- Trains Sales, Trade Marketing and Promotions teams on all existing and new brands and provides continuous guidance and assistance as required
- Monitors and reports on all competitive activity in the trade including appropriate tactical initiatives to counteract such activity
- Builds and maintains strong working relationships with suppliers/principals ensuring that all requested reports are submitted in a timely manner and according to specifications
- Works closely with the Marketing Manager/Sales Manager to ensure timely and accurate forecasting and ordering of assigned brands
- Conducts external sensory evaluation for assigned brands and submit reports to suppliers/principals and Marketing Manager
- Performs other related duties as required by the job function
2. Qualifications
- Bachelor’s degree in marketing, management, or related field or
- At least five (5) years in sales and marketing Brand Management
3. General Requirements
- At least three (3) years experience in Fast Moving Goods environment
- Strong negotiation, planning and execution skills
- Analytical, supply chain and forecasting competency
- Good communication and presentation skills
- Team player and resourceful problem solver with a competitive spirit
- Must have a valid drivers’ license and own and operate a reliable motor vehicle
Send applications to email [email protected] by July 10, 2024. Only suitable applications will be acknowledged.
